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Keywords: what are they and how do you find them?

In short, a keyword is a word or term related to the type of role you are looking for.  Keywords are used by employers, candidates, and recruitment websites.

It’s worth doing a little bit of research into the common keywords used in the roles you are looking for. You can do this by looking at existing job adverts, role profiles and job descriptions. Then keep a list and use them in your CVCover Letter and LinkedIn profile. You can also use these keywords if you are searching online for roles, which makes the process a bit quicker.

It’s worth noting that when tailoring your CV and Cover Letter for each role, take note of the keywords used by the employer in the advert. Then make sure you include those in your CV & Cover Letter.

Finally, it’s worth noting that Applicant Tracking Systems (ATS) screen CVs based on keywords. But if you’ve done your homework as mentioned above this isn’t something you need to worry about.

 Sneaky Tip: if the job title you are doing doesn’t reflect what you want to do then adapt it slightly. We’ve all seen it haven’t we, where an organisation comes up with a non-sensical job title. You find yourself explaining time and gain what you actually do. So, if this is you put in your actual job title and then in brackets put in what it should be.  For example, Principal Officer Customer Services (Contact Centre Manager).

 

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